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Newswatch 16 and TEGNA

Be in good company.

Good Starts Here. At Newswatch 16, we are committed to serving the greater good of our communities and that includes our advertising partners. Backed by the resources of our parent company, TEGNA, we are a team of experts who have your best interest at heart and will align your brand with solutions that drive results.

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Newswatch 16 Broadcast Audience

Newswatch 16 is the most-watched local news in the market

Newswatch 16 newscasts are #1 across all time periods

Newswatch 16 from 6a-7a draws more viewers than all other local broadcast stations and Fox News, CNN, CNBC and MSNBC combined

Newswatch 16 viewers are more likely to be from high-income households

Newswatch 16 is home to:

Newswatch 16 at 6 PM

#1 6pm newscast in Households, Adults 18-49, and Adults 25-54

Newswatch 16 Update at 11 PM

Delivering almost twice as many Adults 18-49 versus all other local stations and cable news outlets

Original Programming

Home and Backyard and Pennsylvania Outdoor Life are the longest-running locally produced programs in the market

Source: Nielsen, December 2021
Newswatch 16 Sports Anchor/Reporter: Best Sports Talent (NATAS Mid-Atlantic 2021)

Digital -

Monthly Visitors
Avg. Monthly Video Plays
Avg. Monthly Pageviews
Source: Google Analytics

Digital desktop and mobile web


Local Advertising on Streaming TV


Local Advertising on Streaming TV

PREMION is an industry-leading premium CTV/OTT advertising platform serving regional and local advertisers across all 210 DMAs.

  • 125+ leading TV and media brands
  • Audience targeting by location, behavior, and interest
  • Detailed reporting and campaign insights

TEGNA Attribution

The most complete attribution solution in the market today measuring how your Premion streaming campaign is growing business.

Custom Solutions

Customized marketing research, co-op advertising and integrated marketing

Award-winning video commercial production capabilities, from creative concept through production

Doing Good in the Community

Newswatch 16 aligns with several initiatives each year that help give back to the community. Ask us how you can be a part of the good we're doing every year.

Newswatch 16 Community

Ready to be in Good Company?
Newswatch 16 and TEGNA

We have good people standing by ready to help you drive good business outcomes. Please fill out the form below and a member of our team will be in touch shortly. Prefer to give us a call? You can reach us here: (713) 521-4397

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Advertising Terms and Conditions

Your purchase of any broadcast or online advertising is subject to TEGNA's standard advertising terms and conditions, which are available here.